What’s the value of LinkedIn Groups?
I’ve been a member on LinkedIn for a long time. I’m one of the early adopter types. When the groups feature came out in July 2005 I was pretty excited. But 3 years later I still haven’t figured out what’s going on with it. I’m a member of 24 groups. I’ve applied to a lot more than that but for some reason I’m not in them. I don’t get that. Some random guy starts the “Social Media Marketing” group and then I need to beg him for approval. Why? Who’s he? If I’m in then how is that good for me.
LinkedIn is certainly proud of their groups - but does anybody else care. They announced that they had the Web’s Largest BlackBerry Community. So what? If I’m in that group how does it benefit me?
So far i have gained nothing from being in the groups on LinkedIn. Well, there are nice logos and it does spice up my profile up a bit. But I don’t gain anything material from the group. At least in Facebook the group owner unashamedly sends me group spam that I have to ignore. But not on LinkedIn, I’m a member of a club that does nothing.
Can somebody tell me any usefullness to this groups?
