Pepperjam Network - Why should you care?
At the moment Pepperjam Network seem to be the darling of the affiliate world. The are a full-service internet marketing agency and affiliate network. On January 15, 2008 they launched their affiliate network and within 5 1/2 months they have done the following:
- penetrated 17.5% of the market as per MarketingSherpa
- added 177 new advertisers, including eBay, NetQuote, Auto Parts Warehouse, FRS Health Energy, HomeGain, 1&1 Internet, VistaPrint, and Angie’s List
- signed partnership deal with M3 Mobile, an internet and mobile marketing network.
MarketingSherpa published a study in which Pepperjame Network has quickly positioned itself as one of the top 5 affiliate marketing networks in the United States. It is considered the most significant affiliate network launch of the last 10 years (Electronic Retailer Magazine, June 2008).
Over the past eight years the Pepperjam Network has provided consultation to hundreds of affiliates and merchants and therefore understand the business very well. They provide advertisers and publishers with resources and education to help optimized their affiliate marketing. Having the background of consulting firstly certainly helps Pepperjam identify affiliate network’s short comings.
They have identified two main points of weakness of competitors and are using these as competitive advantage -
(1) poor, unreliable communication tools
(2) lack of affiliate transparency.
The Pepperjam Network is that advertisers will be empowered to better manage brand and minimize fraud through full and unfettered affiliate transparency, while also building stronger, more strategic affiliate marketing relationships through real-time communication tools such as Pepperjam Chat.
So this seems to make sense on both sides. They are signing up a ton of good advertisers with the promise of serving them with tools to track their spending and measuring their success. And then in turn this is appealing for publishers because they will have a good stable of advertisers.
Now the true test is to see if they’ll sign up PurpleSquirrl.com even with its little amount of traffic. If they do I’ll report back later on its success.
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