Purple Squirrl

SEO still focussed on text

In the video below, Google’s Search Evangelst Adam Lasnik explains that if you are going to post images and video, text is still needed to help search engines find your page. He says that using Flash as example is good for “engaging users but still focus on text as the primary mechanism for communicating”.

The objective of course is that you need to be found. Just like I’ve done here with this video, if I were to have just embed the video with a good post title the search engines would find it more difficult to find it .When you’re trying to make money online you need to be found via natural search. If you don’t use text then you haven’t really prepared your content properly from an SEO perspective.

Google’s Analytics Evangelist

Robert Scoble from Work Fast TV on Fast Company.TV interviews Avinash Kaushik, a Web Analytics expert who is Analytics Evangelist for Google. He is the author of “Web Analytics an Hour a Day”. He gives some good info on keywords selection.

Google Analytics Tutorials

I use Google Analytics for all my web analytics. They offer an amazing service. The drawback of course is that you’re giving Google more data so that they can make their ads even more profitable. So in an indirect way you’re helping them. But if you’re fine with that then use them - they are excellent.

On Veoh.com today I found some great tutorials from Conversation Marketing, there are five in total:

Tutorial 1: Setup

Tutorial 2: Essential Stats

Tutorial 3: Digging Deeper

Tutorial 4: Goals

Tutorial 5: Search Analytics

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