Robert Scoble from Work Fast TV on Fast Company.TV interviews Avinash Kaushik, a Web Analytics expert who is Analytics Evangelist for Google. He is the author of “Web Analytics an Hour a Day”. He gives some good info on keywords selection.
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I use Google Analytics for all my web analytics. They offer an amazing service. The drawback of course is that you’re giving Google more data so that they can make their ads even more profitable. So in an indirect way you’re helping them. But if you’re fine with that then use them - they are excellent.
On Veoh.com today I found some great tutorials from Conversation Marketing, there are five in total:
Tutorial 1: Setup
Tutorial 2: Essential Stats
Tutorial 3: Digging Deeper
Tutorial 4: Goals
Tutorial 5: Search Analytics