Purple Squirrl

SEO - Update on Metrics

As SEO matures it’s interesting to see that the value and sort of metrics is also changing. Stephan Spencer over at Marketing Profs writes an article about some of the metrics now being tracked for SEO.

Here are the metrics Spencer mentions -

1) Brand-to-Nonbrand Ratio
2) Unique Pages
3) Page Yield
4) Keyword Yield
5) Visitors per Keyword
6) Index-to-Crawl Ratio
7) Engine Yield

Numbers are interesting, they can certainly tell a story but only if sliced & diced the right way do they tell the accurate story.

Google’s Analytics Evangelist

Robert Scoble from Work Fast TV on Fast Company.TV interviews Avinash Kaushik, a Web Analytics expert who is Analytics Evangelist for Google. He is the author of “Web Analytics an Hour a Day”. He gives some good info on keywords selection.

Google Analytics Tutorials

I use Google Analytics for all my web analytics. They offer an amazing service. The drawback of course is that you’re giving Google more data so that they can make their ads even more profitable. So in an indirect way you’re helping them. But if you’re fine with that then use them - they are excellent.

On Veoh.com today I found some great tutorials from Conversation Marketing, there are five in total:

Tutorial 1: Setup

Tutorial 2: Essential Stats

Tutorial 3: Digging Deeper

Tutorial 4: Goals

Tutorial 5: Search Analytics

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