Purple Squirrl

Social Media Optimization (SMO) at SES San Jose

Greg Jarboe from the SES Channel interviews Li Evans of KeyRelevance (and Social Marketing Gurus) at SES San Jose where she is a guest speaker. She talks about video and social media in general. As far as she’s concerned many companies are on board when it comes to Social Media Marketing but haven’t yet completely figured out where it fits - marketing, pr or technical.

She mentions that the most important thing for companies to understand that if they want to fully employ a social media strategy then it needs to start internally with programs aimed at the employees.