Purple Squirrl

SEO - Update on Metrics

As SEO matures it’s interesting to see that the value and sort of metrics is also changing. Stephan Spencer over at Marketing Profs writes an article about some of the metrics now being tracked for SEO.

Here are the metrics Spencer mentions -

1) Brand-to-Nonbrand Ratio
2) Unique Pages
3) Page Yield
4) Keyword Yield
5) Visitors per Keyword
6) Index-to-Crawl Ratio
7) Engine Yield

Numbers are interesting, they can certainly tell a story but only if sliced & diced the right way do they tell the accurate story.