Online Media Measurement Framework
Stephan Pretorius over at Adotas.com has a great article about online metrics so that decisions can be made on metrics and tied directly to ROI. He talks about setting up a Media Measurement Framework - these are the five attributes that make up the framework:
1 - Track everything
2 – Integrate the data
3 – Compare apples with apples
4 – De-duplicate conversions
5 – Make your metrics relevant to your business
Analytics are really the most important part of any program you put in place. But typically it is the thing that is overlooked due to lack of time or simply not placing enough importance on it. Then after the program has been running for a few months and it’s time to check in with how it’s performing from an ROI perspective it’s practically impossible to determine how successful it is in relation to other programs.
I suggest read Stephan Pretorius article and make analytics an important part of your planning.
Source: Why CFOs Don’t Believe in Online Advertising [Adotas.com]
August 5th, 2008 at 7:21 pm
[...] Online Media Measurement Framework [...]
August 13th, 2008 at 4:19 am
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!