Purple Squirrl

Feedburner Ad Network vs. Pheedo

Allen Stern over at Center Networks has a great video talking about issues with the Feedburner Ad Network. He explains that since Google acquired Feedburner he’s “really disappointed in the ability for them to moneitze RSS feeds”.

This comes on the heels on Google shutting down the Feedburner Ad Network by not allowing any more publishers. They want to push FeedBurner publishers into using the AdSense for Feeds solution.

The Search Engine Roundtable backs up Stern’s comments -

“Yes, Google is going to push FeedBurner publishers into using the AdSense for Feeds solution. I personally never liked AdSense for Feeds because of the low payouts. But recently, in the past six months or so, FeedBurner’s Ad Network (FAN) has been paying out about 10 - 25% of what they use to payout.

Approximately since April of this year, the payouts have honestly been a joke. Why? I suspect because the FeedBurner team is less interested in finding ad partners and more interested in pushing publishers into AdSense.”

Stern goes on to say in his video that he will be using Pheedo in the coming months in conjunction with Google AdSense for feeds to make an assessment of which produces more income. At the moment his first experiences with Pheedo are that they are better for monetizing feeds and helping bloggers make money online.

Source: FeedBurner’s New Google AdSense Feed Advertising — Disappointing [Center Networks]

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