Robert Scoble from Work Fast TV on Fast Company.TV interviews Avinash Kaushik, a Web Analytics expert who is Analytics Evangelist for Google. He is the author of “Web Analytics an Hour a Day”. He gives some good info on keywords selection.
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Google is probably single handedly responsible for allowing millions of people make money online. AdSense and AdWords alone allow a ton of entrepreneurs as well as small companies make money. If it weren’t for AdSense the proliferation of professional bloggers would simply not exist.
I came across a presentation which explains the key features of what is being dubbed “The Google Trifecta,” this presentation explains the key features of Google Webmaster Tools, Google Analytics, and Google Website Optimizer, and how you can use them together. This is certainly a worthwhile presentation. It’s in Google’s best interest to make sure that all websites are properly optimized so that click-throughs on AdSense ads remains high. The more click-throughs the more money they make.
Here’s the presentation -
Is AdSense not working for you? Is the money slow coming?
Today I came across the Macuha blog, it’s all about helping people make money online in the Philippines.
Many first-time users of AdSense that it’s as simple as setting up a blog popping the AdSense code and then the money will start to flow, cha-ching. Well, it’s not that simple. blog where Marhgil explains his first hand account with the power of AdSense only if a good strategy is in place.
All good AdSense strategies should include the following:
1) Ad Placement: Users block ads out, so make sure you vary the size of ads as well as the placement. Putting ads where users don’t expect them is a good strategy.
2) Content is Specific: By having focussed content on one topic then the AdSense can be more focussed to your web audience.
If you need an AdSense primer to understand what AdSense is check out - TheInquirer.net.