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Intuit awarded for Social Media Programs

Forrester awarded Intuit was presented with the Forrester Groundswell Award which recognize excellence from companies that accomplish business objectives using social applications and technologies. Intuit was recognized for their use of social media and user-contribution systems with submissions for its QuickBooks(R) Online Community, TurboTax(R) Live Community, TurboTax Inner Circle and QuickBooks Just Start Campaign.

Here’s some more info from their Press Release.

The awards focused on Intuits efforts to engage customers by embracing, listening and supporting through social media, and included:

– Intuit’s QuickBooks Online Community — Provides a place where small business owners can engage with each other. This Web site lets QuickBooks users ask and answer product-related questions and obtain general small business information. With three million visitors annually, the site offers a wealth of user-created content.

– Intuit’s Just Start campaign — Features YouTube-like video submissions and online voting, to energize people to start their own business. The nationwide, promotional campaign engaged new and aspiring entrepreneurs, and encouraged customers and bloggers to support those taking the next step to “Just Start.”

– The TurboTax Live Community — Makes getting answers to tax questions easier. This online forum is available to consumers as they prepare their returns. Going well beyond traditional in-product help and online support, the TurboTax Live Community delivers the most relevant answers when and where customers need them most.

– The TurboTax Inner Circle — Links some 17,000 customers with Intuit product managers, marketers and development teams, to spark innovation through collaboration. Customers submit their ideas through this Web-based community to improve TurboTax, and share ideas with Intuit employees through a variety of methods to bring their suggestions to life.

Intuit’s ‘Connected Services’ Strategy

Dan Maurer, Intuit chief marketing officer, said the award reflects the company’s commitment to connected services strategy that focuses on emerging social, mobile and global communications trends.

“Customers turn to us to help solve their important problems,” Maurer said. “We’re focused on giving them more ways to do that, whether it’s talking to us or providing forums where they can talk to each other. Being online — for customers and for Intuit — isn’t just an option. It’s a necessary component of success.”